YOU CAN START A FEW NEW HABITS which WILL HELP YOU make MORE sales.
GET YOUR TWITTER AND FACEBOOK PAGE GOING. See MERCHANDISING SECRETS. Don't use it for 'I went to the horse races today.' Instead, publish articles there. A one sentence, hot description and the URL. Nothing more. Your own writings, every time. At bottom of page, a list of your many index pages with your Webinars. Folks sign up by the hundred, then read your writings, sense your expertise. If you're a lawyer, shrink, yoga teacher, or fortuneteller, they choose you above all others.
SOCIALIZE as if you had read EMILY POST AND MS. MANNERS - When you are about to have a business meeting, instead of the same old pitch in their office, invite the client or buyer out to lunch. Say: "Say, are you hungry? Lunch is on ME. I know a quiet places we can talk". Any buyer who arrives at lunch time, you say, 'hey, waddya say I buy you lunch, there's a great steak house over on 8th street. I've heard good things about this coffee shop's pastries and their burger has to be good. My treat." Or at BREAKFAST -- "know the local posh waffle house?" Or at tea time, say "coffee? pie? Some colombian coffee or are you a TEA PERSON? And French pastries? I hear the PETIT GOURMET BAKERY is outta sight." PICK WHICHEVER type of meal is in line with the time you are meeting. Tacos and margaritas? Southern Fried chicken ? Some real TREAT. Nothing healthy and boring.. Tasty or POSH or both! MAYBE it costs a tenspot over your own regular lunch but it is worth it. Deduct it from taxes when your SALES GO UP. Less cool is inviting them to eat at your house. You don't know them well enough for that. But after a few years then you have a big ole barbecue an invite workers, clients, bosses even. Smart people don't do business without having socialized with that person for years, first. So get started.
Martin Luther King once said that whenever he met someone of a different opinion from his own, he knew he would never be able to convince them to change their point of view if he harbored contempt for them, no matter how well he tried to hide that contempt. So a second discipline would be to take a moment and remind yourself that this person you are forced to see to do business whether a prospective client or an authority who holds the strings....is wonderful, deserves educating about your fine product or service.
DO Public Relations for your business with a big, amazing WEBSITE. Anybody can get a site at powweb 4$ a month, the domain name is free. RUN YOUR OWN WEBSITE. Publicity is important. My friend Andre the actor ran into Clark Gable at MGM studios and asked him what the secret of success was and Gable answered "TOOT YOUR OWN HORN, sonny." If he'd known about websites, he'd have mentioned those.
Next, get newspapers interested in how wild and weird your business is. Find the angle of entry and pitch the reporter. The reason that folks don't promote themselves more is that they're afraid of rejection. It hurts. So nobody gets into a social situation where they can be turned down rudely.
When you meet even abrasive people, remember that he is the center of his own universe, from his point of view and he is God in that universe. so he can get very officious. Don't let that outside appearance put you off. Cut him some slack. He may glower but see THRU to the real him. He was once a cute little baby and has a good heart and he has people he loves and takes care of. And he could possibly end up being one of your close friends, you don't know. Just remind yourself of all that, every single time.
These new habits and disciplines are part of the SALES RAISING technique. They are intelligent mind strategies, but there's a third, even more mystical. Prayer. I had been tremendously stuck with writer's block, a year of it. But one day I thought, I'll try prayer. I lit a candle, prayed to god, saying simply, hey I"m a very good writer, make the obstructive writer's block break up, make it go away today so that I can write. " I instantly went into office, turned on the PC and did a chapter of my novel --the 8th chapter I think it was. Flooring me. Absolutely proving to me that magic works. Or God works or something out there...
So, before you go into sell to a client remember to ask them out for a splurge treat or meal and just before you go in, pray to really respect them and pray to be lucky selling them on the service, product or idea. Remember all that before you go in to sell them. Do these spiritual practices with every sales spiel meeting, every single one! See if you don't change your batting average.
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