and make a ton of money...
WHO
WOULD SIGN UP FOR THAT? The question is, WHO WOULDN'T?? Anyone who hears
the full scope of the offer will leap. Write all these delicious details
down, include adjectives like fresh
baked, unsprayed, savory, fully ripened,
not SUPER MARKET GREEN/UNRIPE!!!
Create a typed up ad using this page if you want, then mail it out to a dozen people to test market it. You'll see, they'll all go for it on a trial, one month, four week basis. So for one month, cook, bake and go to farms and carry the results to a dozen clients' homes.
When they realize their super market shopping is done better, cheaper, faster by email or a quick phone call and BY YOUR LEGWORK, not theirs, you will find these excited, overjoyed CLIENTS will bring you other clients. But don't let them do it out of joy. Give them a profit motive. Tell them they get cheaper groceries when more people subscribe. This business will mushroom incrementally as people will soon realize that the MORE pals they get in on it, the lower their produce costs are.
WHO WILL I GET? Your clients (the first month) will be your close pals, who will do it out of friendship but when they find they get more vegies/ fruits/ grains cheaper and better they will give you a recommendation. This word will go out to their relatives and friends. So that first month, you must do it right. WHAT DOES DOING IT RIGHT MEAN?
It means elegance, style, and a hyper pure profile. For one thing, CALL THE BUSINESS FRESH N' ORGANIC and drop in a print-out from Steinman's "POISONS IN OUR FOODS" which says that most supermarket vegies and p-nut butters have up to a hundred different pesticides. No wonder cancer is l00 times more prevalent than in l901!
Add the elegant, "EASY COOK" SUBSCRIPTION feature. You hand deliver a weekly basket of fruits/ vegies/ eggs/ grains/ pulse all fresh from the farm. In with it are a few hand baked goods, cookies, cakes, muffins, also printed out recipes for vegetarian protein or savory dishes that they can easily make from these often new and unfamiliar products, such as millet or tofu.
Or
add the INTERNET feature, “drop us an email with your shopping list!” Get
a website, mine cost me 79$ a year for the domain name, not a big deal,
Well, my daughter Paloma paid it, knows the exact details. 5$ a month for
the spot in cyberspace at a webhost. Then, DO ads and have pals circulate
them to their lists. Don’t know anyone with less than l00 names on their
pal list.
After a trial month, your clients will make applications for annual or lifetime membership. They pay a monthly fee for deliveries or other special treatment. Each additional feature incurs a new fee. BAKED GOODS CLUB is one fee. PIE CLUB is another. DESSERT CLUB a third. PUDDING CLUB another fee. SALAD DRESSING CLUB another. SANDWICH FILLING CLUB..boy I'm just gettin' started!
If you ever get so big you have to rent a store, then customers can come in off the street. Even strangers can shop with you but the FOUNDING Members get 'shop cards' issued. They will get special discounts at the STORE CO-OP, and not only at YOUR STORE but at local bakeries and butchers who have TIE-INS with you. You arrange this with your butcher or baker. I'll bring you MANY new clients. They'll bring a special card with them. Give them a discount. I want no kick back from this, whatsoever. It's my gift to you for treating my people right.
This Co-op could be organized under a Non Profit tax-exempt Corporation act. You are allowed a salary for running and so are a few of your friends. Members could have votes. A system for input can be arranged. Any accountant or bookkeeper could do your non-profit incorporation for 50$. And for charity you feed a few geriatrics for free.
Usually, the Annual memberships expire a yr from date of application. Members may terminate, receive payment back if they want out early. Members could GET an additional 3% discount on all purchases. l0% discount by helping out in store 4 hrs a month.
You get special deals at other local businesses. You in New England? Maple Syrup for instance, or gorgeous home made baskets from local basket makers or you have a mill near you? Organic whole wheat bread as you start your own coven of bakers. Baking is an art which you may not know now, but don't feel that you can't learn it fast enough (I have files on bread baking which might make it easier for you.) I'd say you should TRY to be the baker at first, and add that to your profits. Later, when the loaves are over l00, use a pro baker, but get him the best, organic whole grain, stone ground flour and make sure he does at least a 2 hour rise so dough loses its phytic acid. BEST is to use sprouted grains then grind with a vita-mix, which can triturate grain. SOAK grains overnight. Call that BIBLE BREAD. Costs a fortune in Bev Hills but has no acid in mouth after chewing. Amazing stuff!
JUST FOR BEING ABLE TO COME IN THE DOOR, many food co-ops charge for Membership which can cost 60$ a year. It's refundable (pro-rated) if someone opts out. On top of it, customers pay for the vegies or foods they buy weekly.
WHAT DO I NEED? Only a BIG KITCHEN or GARAGE and a big van or VW bus to or closed truck.....used to transport and hand deliver the food. Of course, it's nice if you have a terrific mix master to make delicacies like chile rellenos, quiche, stuffed vegies, Tofu with shitake or tofu/vegie meatloaf in your own kitchen and sell them on large, plastic serving plates at a huge mark up price from sheer cost of ingredients. In that case, you need an oven, pie tins and the like.
WHAT
DO I HAVE TO DO?
It's simple.RESEARCH your area. Which burrough needs a health food operation?
ARE THERE COMPETITORS IN MY AREA? Go see: http://www.happycow.net/ and
see all the markets, healthfood stores, vegan cafes. This site is also
useful if you have an at home kitchen, make prepared dishes, hummus in
plastic containers, baked goods, as you can see who will buy your healthy
cuisine.
MAKE
A STUDY.
You will need to write up the typical prospectus which contains your study.
SEE PROSPECTUS, the FORM.I’ve
done these in less than an hour and found that one in three you show it
to will invest.
ONCE you pick an area and write up the prospectus, find the investors, then and only then is it time to see about leases. Haggle with the landlord like crazy. You know you’re going to put kitchen equipment in there so you are fixing his lousy store bigtime. Let him know this in front. Once you have a lease secured, Go to wholesale market and set up a wholesale account for yourself. Find a farmer who has unpasteurized, pure goat milk, better for us than cow. Try to get only unsprayed, organic foods. That's a selling point. Arrange with nearby farmers who can prove they do not use pesticides. Buy their fresh eggs, cheese, milk and vegies/ fruits/ nuts. So there's driving out to the countryside once a week. Could be fun if you've got kids. Or, take everybody's kids along, pay them a buck to carry, and charge the parents 5$ a kid for the FARM OUTING! You have to have insurance on the kids for this deal....so check that out. Or get parental waivers.
So, back to the food ideas. ONE CUSTOMER will buy minimum 30$ a week, times a year equals 1500$ a year. At that rate, which is lowballing it, ten customers would be $15,000 a year. One hundred customers would be $150,000. In that case, get a delivery boy and pay him 20k a year. It's much more probable that when they taste your eggs, milk, cheese, cookies, their grocery purchases could go up to l00$ a week each! That's a half mil a year!
This
business is guaranteed to put a great social life and friends in your Xmas
stocking. You will soon know all your members and their children and mates
by name, be invited to their parties, introduced to their friends. Until
it gets too big. One day you'll become a corporation and have employees
and all that will be over. You have to give your workers HMO's and dental
plans.....ALTERNATIVE ones, of course! By then your village will
have a few alternative holistic doctors, and you may have caused that to
occur!
READERS'
SECTION. Hi: I was reading your article on establishing a food co-op and
thought it was a wonderful idea. I did have a few questions though, would
the clients just receive fresh fruits and vegetables or would they receive
baked products?
ANSWER:
Your clients receive what you can produce. If you start out of a public
kitchen like a church kitchen, and the pastor allows you one day for unload/deliver
then bake the day before so it's fresh. You want to unload produce one
day, and bake at HOME another day, hopefully a day before. And have the
baked goods there on unload produce day.
IF
THE CHURCH has a kitchen, bake a few loaves right there! THE PUBLIC comes
to the church kitchen to pick up its foods, smells the fresh baked bread
and goes nuts and buys a lot of it.
As
we ponder the possibility of a recession-inspired societal breakdown and
talk about the possibility with friends, we see the various basics that
must be in place. If you see endemic foodlessness coming, establish a food
chain that circumnavigates the usual bulk food suppliers, i.e. Joe’s PRODUCE
and SAM'S GRAIN and FEED. Find a secure, certain source that moves 'around'
the usual teeming markets. That might be farmer near you, and through you
---someone who offers grains, corn, wheat, beans and such to your subscribing
consumers, direct.
It
might be that all of you learn to grow items that are easy for small back
yards: beans, corn take a lot of land. While you can, familiarize yourself
with easy to grow staple grains like AMARANTH. Because it's tasty and you
can grow a lot of it. You cannot grow rice or wheat very easily. Corn and
beans take a good acre of land.
1.)
TAKE A LOOK AT ONE SUCH SUBSCRIPTION FOOD BIZand
their online ad: "How OUR SERVICE Works
You
can now receive 100% certified USDA organic produce within hours of harvest.
You will have a choice of a large box, which depending on appetites, could
feed a family of four, at $33.80 per week, or the smaller box that will
feed one to two people at $19.80 per week. We also have an ever growing
list of farm products that you can add-on such as raw milk, eggs, and chicken
at whole sale prices right here online and delivered to the area where
you live in the form of a weekly scheduled pick up site.
Recipe
for Feeding a Community
·One
group of small family farms
·One
community desiring fresh, organic foods
·A
community host/hostess to bring them all together
·A
meeting place
We
have brought together an awesome group of farmers that are some of the
best at what they do. They're excited to have this opportunity to deliver
their best to your family. Your produce will be coming from them to a refrigerated
consolidation facility here in Kingsburg and then directly to a pick-up
area designated by your local Community Host.
Get
started today! Visit the "Sign Up" page to begin your subscription and
become part of our family. The host for your area will welcome you and
be available to answer your questions.
2.)
Visit the Flagship stores of the big INTERNET
guys in this biz, only in a few cities, maybe not yours….but check out
the first few carefully. There’s always a 5-10$ delivery fee, so it’s for
yuppies who get palpitations when they’re forced to handle mundane realities
like shopping. GO see NET GROCER.COM
and FRESHDIRECT which is in New York
State and last, found everywhere, Safeway foods. All are a very
much costlier version of the basic idea I’m giving to you. You will be
the WALMART of WONDERFUL VITTLES. You google search on those 3 net competitors
andyou will immediately be directed
to their websites.
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