HEALTH FOOD STORE DESIGN, THE SECRETS OF GOOD MARKETING,
 GOOD HUSTLING OF THE MERCHANDISE, GOOD USE OF SPACE in any COMMERCIAL VENUE.

YOUR GARAGE as a healthfood business 
IMAGINE THIS IS YOUR GARAGE. YOU DO THIS BIZ AS A FOOD COOPERATIVE for YOUR
COMMUNITY. It is NON PROFIT, TAX EXEMPT, JUST AN ORDINARY "GROUP PURCHASE"
of FOOD IS NOT CONSIDERED RETAIL. See; how food cooperatives work

 I had a merchandising dream. All the secrets of selling every food going, from fish to meat to nuts to greens and fruits and vegies.....(or really, any merchandise line,) ALL THE SECRETS were revealed to me while I was sound asleep --I swear, last night, just as the Moon was going into Capricorn and hitting my natal Mars in zero degrees Capricorn, I was 'shown' how to design a healthfood store interior, maybe in your garage, call it a FOOD COOP, claim it is a non profit business, sign up everyone you know. FOOD COOPS are very very good for the community and can be for the person who RUNS it. If he can use a hand calculator and drive to the wholesale market a few mornings a month

Anyway, the whole plan came to me. I'd even say that I was 'shown' as this information was not in my head when I went to sleep or ever in my life but my natal MARS is lord of the 9th house of higher thought, teaching and being as how Mars in CAPRICORN is about business and careers and ZERO degrees, about 'starts' or beginnings as zero degrees in a horoscope indicates a doorway or portal to the 'keywords' of that sign, Every sign has a zero to it, Capricorn's being business, merchandising.

So --to get to my dream.  I was in a familiar healthfood store not a large space, like some of the start up shops in West Hollywood back in the 60's. I was pushing a cart.. buying groceries, looking for untoasted wheatgerm vacuum sealed, which is so hard to find. Even in a dream. Most stores or manufacturers put it in bags and there, it goes rancid...

In  this dream I noticed I'd come to a section of books. From floor height to above my head, were shelves full of very fine, older books. Dusty books.  Good books but so ill lit that there was something unclean about them being next to dried apricots, bulk raisins, cereal and chips. I could feel myself frowning. The manager came over to me and suddenly I was moved to tell him what was wrong with their merchandising strategy. Sir, I said---and it just came out of my mouth:

Your PRESENTATION DOES NOT COMBINE WELL.
Food is not supposed to sit on a shelf near something old that collects dust. Books for sale ARE OK WHEN far from the food shelves. In my dream, I noticed twenty square feet of shelf space dedicated to books. These shelves were OLD AND DARK and poorly lit I cannot see the titles.My thoughts were analyzing the foolish juxtaposition or placement. "That.won't enhance food sales. It detracts. ALL the food within ten yards of  books that you wouldn't want to touch? It doesn't make sense. It's like those joke photo shopped images of store signs, "Mortuary and Dentist" or "Upholstery and Daycare" or "Taxidermy and Bakery". Get books away from the food area. In my dream These books were in ankle to ceiling shelves on the islands. Shelves that high should have been somewhere on the walls, not interior lanes which should be neck high and no more.

AVOID WASTED SPACE. Huge amt of square footage of space wasted on what we didn't come to the store for. The consumer's  INTENT COMING THERE is find apples, salad and maybe raw wheat germ. You have the first two but you couldn't get all the brands of wheat germ as there was no space. BOOKS? We didn't come here for a library of old books.

GAUGE WHAT CONSUMER'S INTEREST & INTENT is and DELIVER! NOBODY would come to a food store for knitting yarn or work boots or dusty books but the problem is you now have wasted yards of space on this stuff. In dream I pointed out that nobody  had books in their shopping basket. Of course, this was only a dream, but the point holds. You wouldn't put shelves of work boots in a food store. Though of course WALMART does.

DON'T OVERPOWER THE SHOPPER - Shelf systems that go up to the ceiling are fine on walls but not on the free floating islands. Walled channels intimidate. They make the shopper lonely, for literally he is all alone in that corridor and some stranger could come at him at any moment, worse, he's all alone there. You just made him LONELEY. When you cut off the clients from the whole space, you put him in emotional jeopardy. He tenses up. He stops shopping basically when he stops enjoying shopping. He may not KNOW it, but he's no longer having fun here. He wants to get out of your store.

There is an autistic woman, Temple Grandin, who was so sensitive to spaces and the feelings they produced in cattle that she was able to design slaughter houses so the cows were never scared. She gave them what they needed, curving, tight 'runs' that they could run down single file, so that nobody panicked. Well, stores have to consider how humans feel about storse --- not only spaces, but LIGHTING.

LIGHT THE MERCHANDISE, DON'T SHINE YOUR GLARE INTO MY EYES- Use Directed light as you can keep it OUT of the eyes of shoppers. Direct light on to the shelves so that the client doesn't have dark spaces he's afraid to reach into. Also, make your merchandise sparkle. LED lighting inside the shelf space, hidden, makes a ghostly glow. Stick to directed light. In fact, online, use google image to look at the ghostly effect of LED stips in shelves. Spooky looking. Only good for nightclubs.

See designs: http://www.blogto.com/grocery/nuthouse-toronto

The idea is to make the merchandise sparkling, clean, appetizing so the client keeps reaching for things. He must feel the presence of other people, by seeing them over the tops of the shelving. Nothing should make him uneasy as we all have an inner, sensitive being who can be disturbed by some quirky spaces. NARROW AISLES may work on cows but for humans they can be LONELY but rendered less so by lower displays.

Then mood uppers. Pleasant, happy pictures. Puppies and Kitties have no place in a food store unless they are standing in gardens next to things you sell like pumpkins, apple trees. A Raggedy Ann doll eating a big slab of PIE is warmth-producing.. We need visual cues like that. Don't agitate the sensitive person with a big picture of a HAPPY PIG being boiled in a cauldron, smiling and waving. My Mexican butcher does that and I want to put him in the boiling oil and see how happy HE is.

RESPECT FOR THE FOOD: Refrigerate your wheatgerm in air tight cans or bags. Remainder your bruised fruit for 1/2 off.. If you have a butcher shop, as Mrs. Gooches always did before she was bought out by Whole Foods, take all the outdated meat, boil it with juicer mash (carrot pith, dark green pith,) and sell it for real cheap as 50c an lb. pet food, bring your own container. If your day-old meat is sold for cost, cooked as pet food, at 1$ a pound, even & you will get repeat customers. HALF of America has cats. The other half has dogs.  Folks who don't are so poor they'll eat your pet food themselves. I don't believe in feeding cats and dogs carby starch kibble.! God didn't mean for cats and dogs and tigers and lions and wolves to eat GRAIN!The word DIABETES  mean anything to you? EPIDEMIC of it in pets. Vegie pith and REAL MEAT.

Why do I write up this business concept? It has nothing to do with my life now. I'm not opening a healthfood store or FOOD COOP, but I have been hungry and forced to pay those tripling retail prices so I wrote my notes up as  maybe your future has a FOOD COOP in it. As the GOV closes down on small farmers, we may need to. And hey, we all need a cottage industry business and food and anything associated with feeding our family is always a good business. There's no cash start up cost if you do it as a team 'food cooperative.' Just turn your garage into something well lit and spiffy so that the clients come back. And if you want to sell dusty books, put the shelves in the HOUSE and invite folks in for a slab of your homemade PIE and Colombian Coffee (2$ for both, a real bargain,). NOTHING LIKE TURNING SPACE TIME GLUTEN FREE FLOURS and your baking talents INTO MONEY! And turning the anonymous city and its people into your own community.

*     *     *     *      *   *     *     *     *      *   *     *     *     *      *   *     *     *     *

ANITA SANDS HERNANDEZ, mother
                          of 4, REALITY WRITER UPPEROur happy POSTER is ANITA SANDS HERNANDEZ, Los Angeles Writer, Researcher, mother of 4 and career Astrologer. Catch up with her websites  TRUTHS GOV WILL HIDE & NEVER TELL YOU, also The  FUTURE, WHAT'S COMIN' AT YA! FRUGAL LIFE STYLE TIPS,  HOW TO SURVIVE the COMING GREAT DEPRESSION, and Secrets of Nature, HOLISTIC, AFFORDABLE HEALING. Also ARTISANRY FOR EXPORT, EARN EUROS... Anita is at astrology@earthlink.net ). Get a 35$ natal horoscope "my money/future life" reading now + copy horoscope as a Gif file graphic! No smarter, more accurate DESTINY reading out there!

<=== BACK TO TRACKING THE ECONOMY, an INDEX PAGE

<===BACK TO MONEY SECRETS ONLY THE EXPERTS KNOW

<=== BACK TO SECRETS THE GOV DOES NOT WANT YOU TO KNOW

<===BACK TO THE SECRETS OF THE OLIGARCHS, THE EMPIRE INDEX PAGE

<=== SHOW ME THE FIX INDEX PAGE.

 <==  SHOW ME THE HAPPY R)EVOLUTION PAGE

<===  BACK TO "GUERILLA CAPITALISM" -- THE SOLUTION!

<==== BACK TO THE "VITAL SIGNS OF A DYING ECONOMY" the "FUTURE" WEBPAGE

<==== BACK TO THE WALL STREET MELTDOWN WEBSITE,  with "WHAT TO DO TO SURVIVE" TIPS

<=== BACK TO ENRON PLANET, the DOOMSDAY SCENARIO!

<====BACK TO THE HOLISTIC GOURMET, BON MARCHE

<=== BACK TO THE FRUGAL ARTISAN IMPORT/ EXPORT TYCOON AND HIS "STUFF"

<===  BACK TO THE GLEENERS PAGE

<==  BACK TO THE FUTURE INDEX PAGE

<=== BACK TO THE GENTLEMAN FARMER'S GARDEN INDEX

<=== INVESTIGATE DOING DRIP IRRIGATE- LINES in DROUGHT STATE GARDENS for big $, Learn in l hr at Home Depot

<=== BACK TO "DONE WELL,  ACTIVISM IS A DELIGHT  and IT CREATES CAREERS for YOU as well as PLANETARY EVOLUTION"

<=== BACK TO THE MALTHUSIAN INDEX PAGE

<===BACK TO THE PHILOSOPHY INDEX PAGE

<=== BACK TO THE LUCK IN LOVE WEBSITE

<== BACK TO THE PROPAGANDA STUDIES WEBSITE, HOW GOV LIES TO YOU

<=== BACK TO ALL POINTS OF THE COMPASS POLITICAL PHILOSOPHY TUTORIAL

<=== BACK TO JERRY'S REFRIGERATOR & the Tin Foil Hat Collection of CONSPIRACY THEORIES!

<====BACK TO THE FREE MONEY WEBSITE

<==== BACK TO THE HARD TIMES WEBSITE

<===== BACK TO THE POVERTY INDEX PAGE

<==== BACK TO THE "TIPS to SURVIVE THE FUTURE" INDEX PAGE
 
GO BACKWARDS ARROW BACK TO THE "FIX YOUR FLAGGING AMBITION" SEMINAR

<== BACK TO THE  SNOOKERED INDEX PAGE

<===BACK TO THE REALITY 101 SEMINAR FOR TEENS

<==== BACK TO THE SHOW BUSINESS ARCHIVE, for writers, producers and video documentarians

<====HOW TO TINKER WITH OTHER PEOPLE's BRAINS for big $, call it TANTRUM YOGA, No license req'd.

<====BACK TO THE NEW AGE EMPOWERING INDEX

<===BACK TO "HOW TO MERCHANDISE YOURSELF" INDEX

<===BACK TO THE ALL ABOUT TAXES INDEX PAGE

         <=== BACK TO THE FRUGAL TIPS and CHEAPO  LIFESTYLE WEBPAGE

         <=== MEET ANITA SANDS WHO WRITES ALL THESE ARTICLES

        <=== TAKE ME TO THE HOLISTIC PET, HOW NEVER TO NEED a VET

       <=== BACK TO THE TRUTHS ABOUT DENTISTRY THAT WILL SAVE YOU 100 THOUSAND!

        <=== BACK TO THE SNOOKERED WEBPAGE, HOAXES WE HAVE ALL KNOWN

        <===BACK TO EVERYTHING YOU NEED TO KNOW ABOUT WEB STUFF (for dummies)

       <===BACK TO THE MERCHANDISING SECRETS WEBSITE

       <==== BACK TO THE PORTAL TO 7,000 FREE SEMINARS, PUBLISHING RIGHTS FREE TO YOU! FOREVER. ATTRACT AD REVENUE !

<==== BACK TO THE ARTISTS' INDEX PAGE, HOW TO MAKE MONEY WITH ARTSY STUFF!

<===BACK TO MERCANTILISM 101 and HUSTLING OR MERCHANDISING

< ==== HOW TO OPEN A FOOD COOPERATIVE 

<===  HOW TO START YOUR OWN GUERILLA CAPITALISM BUSINESS

<===  HOW TO OPEN A CAFE AND HAVE IT HIT BIG