HOW TO
BUILD YOUR HOME BASED BUSINESS!
Helping
People is First!
BEING
FUN, AMUSING is SECOND,
BEING INFORMATIONAL is THIRD
MAKING MONEY is DEAD LAST!
This is THE
PROFILE you want!
For a dozen years that I’m on the internet, I have resisted the advice to commercialize. I have one response to people who tell me, “let's turn your fabulous holistic healing archive into big business. We can bundle two dozen STAY YOUNG articles and twenty five years of your holistic research, all together, call it “HOW TO STAY YOUNG FOREVER”, put it in a book or CD disc. EH? We will package it and market it. $l9.95 and they get the CD-ROM. You can sit at home and make a thousand bucks a day. HOW DOES THAT SOUND?? Is that the AMERICAN WAY OR WHAT?”
I
smile and shake my head. It may be the American way but I don't even go
there. I publish the articles on REJUVENATION and a hundred other interesting
subjects, Guerilla Capitalism, Getting Lucky in Love, all free online at my
free website. LUCK IN LOVE website, the HEALING
ARCHIVE, and the topper, the
PROSPERITY GURU called the MASTER
JULES.
I
use FREE FTP software to FTP it to my site. I use free library books to write
the articles WHY SELL IT? The info came to me free, so it goes out free.
But
when a pal says to me-- eyes glazed with greed, --"I've got this great
information on how to HEAL torn muscles with camphor and cucumbers. You rub
both on the tennis elbow, and then either put on a heating pad or get in a
Sauna and the hot cold effect kicks in and the BURSITIS just goes! And then the
topper, you ADD PINEAPPLE fresh raw to your diet for a week, and bromelain
cures the bursitis from the inside…and pain really goes away and I want to sell
this info on a CD. Now, mentally, I’ve already written the article up and it’s
on my website free but my answer is 'sonny, you're a massage therapist, give
that information away online at your free website and you'll have all the
massage clients you can handle.' That's where the money is. You going out and
doing those hundred buck massages. Not
selling healing info for $19.95 a CD. And you know what? I write up the article
and post it immediately! MY
SITE has them! OH, and the SECOND
SITE, TOO.
I can see where all the profit pirates are going with this. They want the money to just roll in without having to do any work. I have had many friends who wanted the money first and above all. So they came up with what really were perfectly American type BUSINESS ideas. One was a smart and elegant businessman who'd made millions in real estate. His aim (as he hit a lazy sixty) was to find a business that would make money daily for him, even when he was out playing golf. He tried several things. He put his nephew into a MIDAS MUFFLER type shop, I think it was body work. Or tune ups. He was going to do a franchise, have them all over America. The nephew kid just drank the profits of the first shop, the doors closed. That was that. For solace, he went to a bible meeting, got twice born and started writing me letters about how unsuccessful my astrology business and my websites were and how I should have been Kathyrn Kuhlman. And why don’t I GIVE revival meetings?
I’m guessing he didn’t like my free, donations are voluntary STAR POWER MAP OF THE MONTH --a 7 day hourly prediction thingie for the twelve rising signs. Day he decided to do TUNE UPS, Mars and Saturn were on his TAURUS sun, maybe he wouldn’t have wasted his life savings on that idea. He didn’t recognize a true, helping hand. I was already doing that StarPower Map of the Month for him. I'd type it up on weekends, put it in your email Sunday night. Back in the 80’s, I’d xerox that master, reduce font size, give it out to all my clients by UNCLE SAM mail. A few subscribed so it drew a small amt of cash. 15$ a month from dozen clients. Took a lot of work but I saw that they got it regularly and on time. A little ten page pamphlet with RISING SIGNS first, then MONDAY JANUARY 1st, ; MORNING: Moon conjunct SATURN. Stay in bed”. And a few paragraphs. THEN “MIDDAY-JUPITER in AQUARIUS in trine, Time to pitch that biz deal,"
IT
was nice. You threw them away each week. No biggie. But THEN THEY INVENTED THE INTERNET! WOW! NO MORE
TYPING each master. I COULD store text. JUPITER was in AQUARIUS for an entire
year. Also, no more XEROXING,NO MORE RUNNING to post office, no more STAMPS! I
was zinging that pamphlet everywhere. From ten subscribers to fifty! TO a hundred! Giving
me a couple of dollars a month, too.
That
was what inspired me (mid 90’s, ) to create a free website for myself, not a
costly domaine name, a free one. EARTHLINK gives them to you, ten websites of
ten megs each. Later, I opened another a domaine name, 70$ with my daughter's
help.
WHEN
you have a website you can REGISTER THE URL. SEND THE URL to many people in one
email. To a hundred people in one email inviting them to visit you, read you.
MANY CAME, MANY READ>
My first year of business, I had one horoscope client via the website, I remember her well. She plunked down a check, by mail, for 35$. I emailed her the horoscope. The first I ever emailed as I recall.
But
when I had a website, I started to self-promote. I REGISTERED MY URL at all the
search engines. DId it myself, free.A ten year old could figure that out. I DID
NOT PAY one of those services to do it. I found I attracted many clients a
year. I could make friends going to LISTS related to my favorite pastimes, my
areas of conversance. I liked gardening, cooking, cats, homesteading,
soap-making and FRUGAL LIVING so those were my LEARNING lists. Those LIST
friends read my posts, they came as clients.
Some wrote so knowledgeably about their subject that I CRIBBED. TIV, til his
death, was the most remarkable poster. How to build a house out of found
objects. Skills a man should learn to homestead.
I
learned about FRUGAL LIVING from the masters. Now, readers say 'your
“CONFESSIONS OF A BOTTOM FEEDER” or your “guerilla Capitalism, MOONLIGHTING
under the table” type articles are first rate, do a book, offer it for sale.' I
shrug.
It's not that selling myself, hustling, packaging or putting a price tag on my work isn't legit or clean. It's that the FIRST thing you want to do for your readers, pals, clients is change their lives l00% for the better --- and do that miracle BEFORE they ever have one on one dealings with you. That way when they finally do NEED what ever it is you do, and in my case that's something as trivial as a baby's birth horoscope, or two sweethearts' chart comparisons or maybe a birth chart for a new grandchild, who are they going to come to? MOI that's who. Because all those years I was talking about holism, gardening, landlords,moonlighting, my articles were salt and peppered with references to my fortunetelling adventures!
So I
give the helpful info away on the internet, hope that lives get changed
first and foremost, and that clients call me LATER. That's my tack. The nice
thing is that this way, thousands and thousands of people can grab the really
good stuff, the precious stuff, much more than would be able to consult me or
pay for data or even get my typing. I can only handle so many people a day!
LIKE ABOUT ONE A DAY! And that's at top speed! SO THIS way, the articles go to
a dozen a day maybe.. I have done the work anyway, managed to pay my rent while
I wrote hundreds of articles on disease to 'give away' to websites, clients on
the psychic hotline. The solar diet, the EATING THE SUN DIET, the 'get rid of
Cancer' diet, or arthritis, diabetes, MS, Parkinsons, irritable bowel, and how
to live with a psychotic teen, and how to prevent kids getting that way and so
on. They're written already. So that's money under the bridge. At this point I
have them here, like beautiful ceramic bowls ondisplay. I supposed I could try
to sell them to magazines but they're so outrageous. Beyond edgy. Even illegal
so I DON'T THINK SO! I COULD stick them in a book, self publish. I have a
girlfriend who did self publish. NY TIMES book company read her reviews and
published her second book. But the SIZE OF MY WALLET says no. No. NO can do. I know a great typesetter printer. He does all the
books for the Buddhist community. Trade cover. But no spare cash for that yet.
So
should those articles just sit on my hard drive? Why not show them to millions?
After all, these magic bowls, when rubbed, produce health, luck and money for
the viewer.They sit at four big websites. THE ASTROLOGY SITE. THE LEGACY SITE. (which
is GUERILLA CAPITALISM, a good way for folks without PROFESH degrees to
leave a legacy to their kids, you know, make some money.) THE LUCK IN LOVE site and the LOVE GURU site which is the
metaphysical teachings of the MASTER JULES. He teaches a prosperity consciousness course. Free.
Online.
When
I'm not doing natal charts and comparison charts, I am busy transcribing the
great gurus, like the MASTER JULES, posting their writings, or
collecting data on preventing and curing all of the major diseases or aging
syndromes from this bevy of books the MASTER JUDITH gave me. She was married to
the 800 million dollar man so when she finished reading a costly book, she just
mailed it off to me, not liking LITTER anywhere in her home.
Also, I peek into the fab books they have at the healthfood store, which are phenomenal I covertly make notes. I go home and write the tips up in a user friendly, witty way so that people can tolerate reading dry science and then I post an article my readers can share, xerox, print out, whatever, mail to Aunt Edna. They are utilitarian as well as magic. As well as healing! BIG BOWLS in which to attract the falling MANNA that exists in our society.
So since they're only cyber bowls of floating bytes, how about I send you a few articles that you could use. You can put them on your website wherein you promote the businesses that YOU do. Yep! In one section, you have a page called "YOU CAN HEAL YOURSELF BETTER THAN YOUR DOCTOR!. An archive of articles to download for free. AND, here's the good thing, it's on your website. That attracts YOU a huge amt of business, and maybe me, if anyone notes my email address at the bottom of an article. Luckily for me, my email says what I do. astrology at earthlink.net And that's lovely as people equate really good witches with being devoted about healing and holistic pet are and herbs and jam recipes and such. So that fills out my persona in cyberspace. I'm up for it.
Now
here's my point. What YOU get when you publish articles on your area of endeavor
...is that people all over the world find you on search engines. Then when they
need what YOU do, they will consult you professionally due to your being this
heavy hitter giver with all the truth in the world right there for them to have
free. PEOPLE DO FIND YOU VIA SEARCH ENGINES.
REGULARLY folks WRITE me saying they read this or that article. And I instantly
get into correspondence with them. I am attentive, polite, diligent, whatever
you want to call it. And I keep their email addie in my browser with notes
(housewife with plumber hubbie,). OCCASIONALLY I see it and drop them a note
where I mysteriously refer to things they vaguely remember confiding in me.
“How is that kid with ADD? Is he still driving the teacher nuts?”
Doing
stars for 40 yrs has shown me how to make the real, solid, lasting business
relationships stand on two legs, how to build a clientele by getting those firm
relationships up. ONE WAY is by interacting for a long while (via
correspondence) before they come for the chart. They read your article, they
wrote you, you answered, maybe a few times, wrote them a note. Sent them
something they’d be interested in. So they are already your friend, and they
are looking up to you in some way. SOONER or later they will think, new grandchild?
Need a horoscope.
THE
INTERNET is not a lot different from being on a highly visible corner in the
city. Say in the plumbing business. The whole neighborhood passes you and may
even stop IN if you have a SIGN IN THE WINDOW offering something they need.
Sell the really nifty toilet plungers. Put a SUPER LOW PRICE TAG on it, STICK
IT IN THE WINDOW! CUTE SIGN, “AT THIS PRICE, BUY ONE FOR EVERY BATHROOM!”
THEN,
when they come in the door to buy it, give away a great BONUS GIFT …HOT
COFEEE AND COOKIES would be my favorite but it could be a nature calendar
or those little peepholes with Marilyn Monroe in them and give away the
fountain pens that say JERRY'S PLUMBING on them, or MOE AND CURLY WEB DESIGN or
whatever, but meanwhile, you are attracting crowds to your corner store or site
with the cookies on the counter, the gum ball machine, the neat little promo
gifts.
My
Mom used to go to a juice bar in Bev Hills called "MY ALIBI" just
because of this massive aquarium with tropical fish and the huge pineapple
drinks with little parasols in them. But what happened in there was this ---it
was so relaxing, Hawaiian music playing, and all these people on bamboo bar
stools, it was just like the bars she went to when she was a college student.
People would zone out and talk to each other on barstools yet no alcohol, no
men picking you up, just men flirting. And talking. And my MOM loved to talk.
Well, she was nuts about that place. She went all the time! It was her favorite
secret little treat. MAKE your website like that. Or your home office. On a
website you can't have FISH swimming, can you? You can’t give parasols
and juice out on your website, but you can hang gorgeous ART! OR ARTICLES! And if it’s a home office, you can have the fish, the
pineapple drinks with parasols, the COOKIES and the Hawaiian music and tiki
torches and GOD KNOWS WHAT ELSE. Make it a trip! So folks come and talk and
become intoxicated with how neat it is. They bring their friends. It’s their
little secret ALABI.
So get that website up in cyberspace! PRINT UP some real tempting front page, an info rich archive for all the search engines in the world to find, and so they find it, add one meta tag up at the top which will attract people from all over the world searching for this kind of information. Write . 'holistic protocols for every disease, holistic healing archive, nutritional info, free California healthfood archive', every PROTOCOL that heals. Take the info off MY COLLECTION. I give it away! And in the meta-text, us all the phrases you can think of that people might conceivably search for, and give these bon bons away at your famous, holistic archive, and people remember that. They get familiar with Moe and Curly's WEB design as that outrageous place is where they have the instant medicine chest. Then when people's toilets back up? Who do they call? YOU! And that's where you make the money.
What I like is that we can deduct half the home
expenses now
as this is our office. Only nice thing the
IRS ever did for us!
Honey? I never told the IRS that we exist. That’s
the nice
Thing that the INTERNET did for us.
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